Privacy Policy

The protection of your privacy when using our website is very important to us. Therefore, we also give you the opportunity to learn in detail when we use the data and for what purpose. So, you can get an overview of how we use the information collected, here we have put together the following information. Collection of the following data, the following information will be collected by us:  

I. General Information  

1. Introduction  

2. Joint Controllers  

3. The kind of information we hold about you  

4. How we will use information about you  

5. Term of Retention  

6. Categories of Data Recipients  

7. Transfer of Data to Third Countries  

II. Data Processing Via Our Website  

8. General  

9.Third-party links on our Website  

10. Cookies  

III. Contact Options and Requests  

11. Contact Form  

12. Chat  

13. Reviews and Feedback  

14. Customer Login  

15. Newsletter  

16. Newsletter Analysis  

IV. Data Processing & Transaction with Us  

17. Placing Orders  

18. Credit Card Payments  

19. Payment via Paypal 

20. Instalments  

21. Instant Bank Transfers  

V. Marketing & Analytics  

22. Google Tag Manager  

23. Google Marketing Service  

24. reCAPTCHA

25. Microsoft Advertising  

26. Taboola  

27. Facebook Pixel  

28. LinkedIn Marketing Solutions  

VI. Data Processing via Social Media  

29. General  

30. Facebook and Instagram  

31. LinkedIn  

32. Twitter  

33. Xing  

37. YouTube  

38. Comments and Direct Messages  

VII. Additional Data Processing  

39. Data of Customers and Interested Parties  

40. Email Marketing  

41. Job Applications  

 

 

I. General Information  

1. Introduction  

1.1. allbranded North America Inc. of 2980 McFarlane Rd, Miami, FL, 33133, USA, is committed to protecting the privacy and security of your personal information (collectively referred to as “the Company”, "we", "us", or our").  

IF USER DOES NOT ACCEPT THIS PRIVACY POLICY (INCLUDING ANY UPDATED TERMS HEREIN) OR DOES NOT MEET OR COMPLY WITH THESE PROVISIONS, THEN USER MAY NOT USE THIS WEBSITE. WEBSITE TERMS AND CONDITIONS ARE INCORPORATED HEREIN BY REFERENCE AND BY USING THIS WEBSITE, USER HEREBY AGREES THAT 

USER SHALL COMPLY WITH ALLBRANDED’S TERMS AND CONDITIONS AND PRIVACY POLICY. PLEASE BE ADVISED THAT ALLBRANDED RESERVES THE RIGHT TO RELEASE INFORMATION TO LAW ENFORCEMENT OR OTHER GOVERNMENTAL OFFICIALS AS, IN ALLBRANDED’S SOLE AND ABSOLUTE DISCRETION, IT IS DEEMED NECESSARY TO COMPLY WITH THE LAW.  

1.2. This Privacy Notice (“Notice”) describes how we collect and use personal information about you during and after your relationship with us.  

1.3. This Notice applies to all our customers and website users located in the United States (“USA”), whether past, present or prospective and including any relevant third parties such as your permitted agents or representatives.  

1.4. It is important that you read this Notice, together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information. This Notice does not form part of any contract to provide services you may have with the Company from time to time.  

1.5. We reserve the right to amend this Notice at any time without notice to you so, if required, please check to ensure that you are referring to the latest copy of this Notice. We may also notify you in other ways from time to time about the processing of your personal data.  

 

2. Joint Controllers  

2.1. allbranded is part of an international organization and may share your data with other entities within the allbranded group.  

2.2. Generally, the entities will only share personal information in connection with the management of allbranded, in compliance with their own legal obligations, and the enforcement and administration of justice. However, each party may use your personal data for their own independent purposes where this is required or permitted by law.  

 

3. The kind of information we hold about you  

3.1. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). There are also "special categories" of more sensitive personal data which require a higher level of protection.  

3.2. We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate the usage data of our website to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Notice. 

3.3. We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.  

 

4. How we will use information about you  

4.1. We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:  

4.1.1. Where we need to perform the contract we have entered into with you. 

4.1.2. Where we need to comply with a legal obligation.  

4.1.3. Where it is necessary for our legitimate interests (or those of a third party) and your interests and your fundamental rights do not override those interests.  

4.1.4. Where we have obtained your consent.  

4.2. We may also use your personal information in the following situations, which are likely to be rare:  

4.2.1. Where we need to protect your interests (or someone else's interests). 

4.2.2. Where it is needed for official purposes.  

4.3. Details of our most common uses of your personal data and the legal grounds which allow us to do so are set out further below.  

 

5. Term of Retention  

5.1. We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.  

5.2. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.  

5.3. Details of retention periods for different aspects of your personal information are available on request from the Data Privacy Manager, but generally, we store accounting data for 10 years and keep personal data deriving from our business correspondence and contracts for 6 years.  

5.4. In some circumstances we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you. 

 

6. Categories of Data Recipients  

6.1. We may have to share your data with third parties. We will only share your Personal Data with third parties where required by law, where it is necessary to administer your relationship with us or where we have another legitimate interest in doing so.  

6.2. “Third parties" includes third-party service providers such as our contractors, suppliers and designated agents. We may also need to share your personal information with a regulator or to otherwise comply with the law.  

6.3. Most commonly, we will need to share your data with the third-party processors who help service our business including: the hosting, maintenance and support of our IT systems; customer and order management; order processing; book keeping and billing; marketing measures; the destruction of files; data carriers; postal and delivery services; financial and banking services; tax and auditing and compliance with our legal obligations generally.  

6.4. Any third parties in the UK and the EU are subject to the provisions of the GDPR or similar regulations in relation to your personal data. They are required to take appropriate security measures to protect your personal information and we do not allow our third-party service providers to use your personal data for their own purposes. We only permit them to process your personal data for specified purposes and in accordance with our instructions.  

 

7. Transfer of Data to Third Countries  

7.1. allbranded is an international organization and so your data may be transferred outside the United States.  

II. Data Processing Via Our Website  

8. General  

8.1. We automatically collect personal information about you when you interact with our website and online applications. This includes data about your equipment, browsing actions and patterns.  

8.2. This data may include internet protocol (IP) addresses, your login data, browser type and version, time zone setting and GPS based location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website or other online applications and any other information obtained through electronic means.  

8.3. We collect this personal data by using cookies, server logs and other similar technologies, as almost all websites and online applications do, to help provide you with the best experience we can. Further information on how your personal data is processed when using our website can be found below. 

 

9. Third-party links on our Website  

9.1. Our website may include links to third-party websites, plug-ins and applications from our partners, members, advertisers or affiliates. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.  

9.2. Similarly, if you take up any offers or promotions with our affiliates, any information we provide to those third parties may be passed on to their own suppliers. We are not responsible for personal data that is used by such third parties in their capacity as independent or joint ‘data controllers’.  

9.3. When you leave our website or otherwise engage with third-parties, we would urge you to read the privacy notice of every website you visit to ensure you are fully informed of all data processing activities connected with the services you receive from us.  

9.4. Please note our website and online applications are not intended for children and we do not knowingly collect data relating to children.  

 

10. Cookies  

10.1. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.  

10.2. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive. We use the following cookies:  

10.2.1. Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. 

10.2.2. Analytical or performance cookies. These allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.  

10.2.3. Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).  

10.2.4. Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.  

10.3. Please note that third party cookie providers may also use these cookies for their own purposes over which we have no control. These third parties may include, for example, advertising 

networks and providers of external services like web traffic analysis services. These third-party cookies are likely to be analytical cookies or performance cookies or targeting cookies.  

10.4. You can block cookies by activating the setting on your browser that allows you to refuse the placement of all or some cookies. However, please note that if you use your browser settingsto block all cookies (including essential cookies) you may not be able to access all or parts of our website. The cookie settings for each browser are different. To find out more on how to manage  and delete cookies for the most common browsers, please see the following:  

10.4.1. FireFox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox desktop  

10.4.2. Internet Explorer: https://support.microsoft.com/en-us/topic/delete-and-manage-cookies 168dab11-0753-043d-7c16-ede5947fc64d  

10.4.3. Google Chrome: https://support.google.com/chrome/answer/95647?hl=en 

10.4.4. Safari: https://www.apple.com/legal/privacy/en-ww/cookies/  

10.4.5. Opera: http://help.opera.com/Windows/10.20/en/cookies.html  

III. Contact Options and Requests  

11. Contact Form  

11.1. Our website contains contact forms which you may use to send us a message. The transfer of data by this means is encrypted (recognizable by the "https" in the address line of the browser). Alternatively, you may send us a message using our contact email address found in the “Contact us” section of our website.  

11.2. All data fields marked as mandatory on our forms are required to process your request and failure to provide any mandatory data may mean that we cannot process your request. The provision of any further data is voluntary.  

11.3. We process this data for the purpose of answering your requests and the legal basis which allows us to do so may be the performance of the contract we are trying to enter into with you and/or otherwise in pursuit of our legitimate interests in responding to your request.  

 

12. Chat  

12.1. We also use the live chat service “Userlike” on our website from Userlike UG (Germany/EU).  

12.2. You can use the live chat like a contact form to chat with our employees, almost in real time. If no employees are immediately available, the answer will be provided by a chat bot until an employee becomes available. 

12.3. The chat widget is provided by Amazon Web Services Inc. in the form of a JavaScript file via their “Amazon Cloudfront” service. The service collects general technical data such as IP address, the operating system used, the URL of the previously visited website, the date and time of your visit and your browser type/version.  

12.4. When using the service, we will ask for your name and email address and, depending on the course of the conversation, additional personal data may be provided by you.  

12.5. The history of the live chat is saved for one year and may be recalled using cookies that recognize past visitors. The purpose of this is to avoid you having to provide extensive explanations about the history of your request and to ensure the constant quality control of our live chat service.  

12.6. We will only process your data in connection with our live chat services where you have given us your consent to do so.  

 

13. Reviews and Feedback  

13.1. We use Trustpilot, a service of Trustpilot A/S (Denmark/EU), to offer our customers the opportunity to rate our services.  

13.2. If you, as a customer, have made use of our services, we will ask for your consent to send you a rating request and, if given, you will receive a rating request with a link to a rating page.  

13.3. In order to ensure that you have actually used our services, we transmit certain data to Trustpilot (including your name, email address and reference number) which is used solely to verify the authenticity and address of the user and for no other purposes.  

13.4. You must open a customer account with Trustpilot in order to submit a review. Trustpilot is responsible for any data collected as part of their registration process and any subsequent use of that data.  

13.5. We also integrate the Trustpilot widget into our website to display our current review status. This content is retrieved from Trustpilot’s servers using your IP address and Trustpilot will receive a notification that you have looked at our website.  

13.6. This information may be stored as a cookie and is used by Trustpilot to recognise which online offers have been looked at by you. The information may then be saved in a user profile and used for advertising or market research purposes.  

13.7. We will only use your data in connection with Trustpilot’s widget or review services where you have given us your consent to do so and further information as to how Trustpilot may use your data may be found here: https://support.trustpilot.com/hc/en-us/sections/360003853673-- Data-privacy-for-reviewers  

 

14. Customer Login  

14.1. You have the option of creating a customer account on our website and logging in to your account when using our website. 

14.2. To do this, you must first register as a customer and complete the information specified in the registration form. The provision of any data marked as mandatory is required to complete the registration and failure to provide any mandatory data may mean that we cannot register your account.  

14.3. We process data in relation to our customer accounts for the purposes of entering into or performing our contract with you but may use this data for other purposes where the law permits us to do so.  

 

15. Newsletter  

15.1. We offer the option of registering for newsletters so you can keep regularly updated on our latest news and offers.  

15.2. A valid email address is required to register for our newsletters, and to verify the email address, you will first receive a registration email which you must confirm via a link (a.k.a. double opt-in consent). If you subscribe to our newsletters, we will process personal data such as your email address and your name on the basis of this consent.  

15.3. You may revoke your consent for continued processing at any time via the "Unsubscribe" link in our newsletters or by contacting us directly. Please note that the legality of any data processed prior to any revocation of consent will be unaffected.  

15.4. We will save your IP address and the date/time of your registration when signing up for our newsletters. This is necessary to prove that consent was obtained.  

 

16. Newsletter Analysis  

16.1. Please note we may also analyze the reading behavior and the opening rates of our newsletters. For this purpose, pseudonymized usage data is collected and processed by us which we do not merge with your e-mail address or your IP address.  

16.2. This data may be derived from your personal data but is not considered personal data as this data does not directly or indirectly reveal your identity. However, if we combine or connect any of this data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Notice, and in particular, for the purpose of serving our legitimate interests in optimizing our newsletters.  

 

IV. Data Processing & Transactions with Us  

17. Placing Orders  

17.1. Should you order a product via our website, we will process your personal data for the purpose of performing our contract with you and/or to be able to provide you with the product you have ordered, save where you have placed an order on behalf of your company, where we will process your data on the basis of our legitimate interests in performing our contract with your company.  

17.2. All data fields marked as mandatory on our order forms are required to process your request and failure to provide any mandatory data may mean that we cannot process your order. The provision of any further data is voluntary  

17.3. Please note, in order to be able to deliver our products to you, we will transmit certain contact details concerning your order to our suppliers and our shipping providers.  

 

18. Credit Card Payments  

18.1. You have the option of paying by credit card when placing an order with us. Please note that your relevant payment service provider shall be responsible for collecting and processing your payment information and we do not control these third-party providers and are not responsible for their privacy statements or their use of your data.  

 

19. Payment via Paypal  

19.1. You may also pay via PayPal. Please note that any relevant payment information is collected and processed by PayPal independently of us.  

19.2. PayPal forwards the address data you have stored with your PayPal account to us, which we then process exclusively for the purpose of processing your contract, except where you have placed an order on behalf of your company, where we will process your data on the basis of our legitimate interests in performing our contract with your company.  

19.3. Further information on PayPal’s privacy terms may be found at: https://www.paypal.com/us/webapps/mpp/ua/privacy-full.  

 

20. Installments  

20.1. We also offer the option of payment by invoice and installments in co-operation with Adyen.  

20.2. To use this service, payolution must carry out an identity and credit check against you, and to facilitate this process, we will collect further data from you (such as your date of birth, your gender and your telephone number) and transmit this information to payolution.  

20.3. We process this data for the exclusive purpose of performing our contract for services with you and you should please visit payolution’s general terms and conditions for further detail on their terms for paying by invoice and instalment.  

20.4. Further information on how payolution may use your data can be found at https://www.unzer.com/en/datenschutz. 

 

21. Instant Bank Transfers  

21.1. Payments may also be made by instant bank transfer in co-operation with the Klarna Group.  

21.2. If you use this service, Sofort GmbH will send us confirmation that a transfer order has been successfully placed for your order. This includes the data from the transfer form (name, account number, bank code, reference, transfer amount) as well as the date (with a timestamp) and the transaction identifier selected by us (e.g. order number).  

21.3. In the case of SEPA transfers and if, depending on your bank, BIC and IBAN are required to facilitate a transfer via your online banking account, the confirmation forwarded to us will also contain the relevant BIC and IBAN numbers. Sofort GmbH does not transmit any further personal data to us.  

21.4. We process this data for the purpose of performing your contract with us, except where you have placed an order on behalf of your company, where we will process your data on the basis of our legitimate interests in performing our contract with your company.  

21.5. Further information on Sofort GmbH’s privacy terms may be found at: https://www.klarna.com/uk/privacy  

 

V. Marketing & Analytics  

22. Google Tag Manager  

22.1. We use the Google Tag Manager from Google LLC to manage our website tags via an interface.  

22.2. The Google Tag Manager is a cookie-free domain that does not collect or store any personal data. However, Google Tag Manager may trigger other tags which in turn may collect data without accessing the respective data themselves. If a deactivation is made at domain or cookie level, this remains in effect for all tracking tags that are implemented within Google Tag Manager.  

 

23. Google Marketing Service  

23.1. We also use Google LLC to tailor our website to your needs and continuously optimize it. The service uses online identifiers (including cookies), IP addresses, device identifiers and information about your interaction with our website.  

23.2. Google will use this information on our behalf to evaluate the use of our website, to compile reports on the activities within our website and to provide us with other services related to the use of our website and the internet. In doing so, user profiles can be created from the processed data, which we may link to data that we have received via our contact forms or via our store (e.g. the customer ID). 

23.3. We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google.  

23.4. We also use the Google Universal Analytics variant which enables us to assign usage data from different devices and from different sessions to a unique user ID. This enables us to put individual user actions into context and analyze them.  

23.5. We use the Google Ads Conversions marketing service to place ads that are relevant to users in the Google advertising network (e.g. in search results or on other websites), improve reports on campaign performance and prevent users from being shown ads multiple times.  

23.6. Each Ads customer saves a different conversion cookie on your device.  

23.7. Through Remarketing we can appeal to users who have already interacted with our website. Our ads are delivered when this target group visits a Google website or a website within the Google advertising network. For these purposes, when our website is called up, Google executes a code and so-called (re) marketing tags are integrated into the website.  

23.8. The cookies for the above processes can be set by various domains including google.com, doubleclick.net, googlesyndication.com or googleadservices.com. These cookie files record which websites users have visited, which content they are interested in and which offers have been used as well as technical information on your browser and operating system, referring websites, visiting times and other information on the use of our website.  

23.9. Further information on these processing activities, the technologies used, and the storage periods of data may be found in the settings of our consent management tool.  

 

24. reCAPTCHA

24.1. On this website, we are using the reCAPTCHA tool provided by Google Ireland Limited (Irland/EU). This tool is used for all contact forms in order to protect the website from spam and abuse. For this integration, processing your IP address is technically necessary for a connection to the servers of reCAPTCHA to be established and for the content to be sent to your browser. Therefore, your IP address is processed by reCAPTCHA on our behalf and is replaced by a hash value immediately after collection. For further information on privacy at Friendly Captcha, please refer to the reCAPTCHA privacy information: https://www.google.com/policies/privacy.  

24.2. We use this service for security reasons in order to check whether form entries are made by a natural person. This way, automated access attempts and attacks can be detected and blocked off. We are required by law to take technically and commercially reasonable measures to ensure the security of our website.  

24.3. You can prevent this data processing at any time via your browser settings or certain browser extensions. One such extension is the matrix-based firewall uMatrix for the Firefox and Google Chrome browsers. Please note that this may result in functional restrictions on the website. 

 

25. Microsoft Advertising  

25.1. We also use the “Microsoft Advertising” service from Microsoft Corporation on our website.  

25.2. Microsoft Advertising is an online marketing service that uses a Universal Event Tracking tool (UET) to help us target advertisements using the Microsoft Bing and Yahoo search engines by using cookies.  

25.3. Personal data is processed in the form of online identifiers (including cookies), IP addresses, device identifiers and information about device and browser settings.  

25.4. Microsoft Advertising collects data via the UET that we can use to track target groups based on remarketing lists. To do this, a cookie is stored on the device used when visiting our website. Microsoft Advertising can then recognize that our website has been visited and that an advertisement will be displayed when Microsoft Bing or Yahoo is used later.  

25.5. The information is also used to generate conversion statistics (i.e. to record how many users have come to our website after clicking on an ad). This tells us the total number of users who clicked on our ad and were redirected to our website. However, we do not receive any information with which users may be personally identified.  

25.6. In some cases, Microsoft may collect data that is stored on the device you are using and/or place cookies to store additional information your device.  

25.7. Further information on the Microsoft’s processing activities, the technologies used, and the storage periods for data may be found in the settings of our consent management tool and on Microsoft Bing Ads’ privacy terms via the following link: https://privacy.microsoft.com/en us/privacystatement.  

 

26. Tradedoubler  

26.1. Tradedoubler is a performance marketing and technology solution that we utilize to grow sales and reach the perfect customer.  

26.2. Tradedoubler is dedicated to maintaining the security of personal data and preventing unauthorized access through the implementation of appropriate technical and organizational measures, as far as is reasonably possible. Such security measures also include that personal data may be accessed only by a limited number of persons within Tradedoubler.  

26.3. As the Data Controller, you can review our obligations in our agreement with Tradedoubler here: https://www.tradedoubler.com/wp-content/uploads/2019/10/DPA_Advertiser_ENG_2019 1009.pdf.  

26.4. Further information on Tradedoubler’s processing activities, the technologies used, and the storage periods for data may be found in Tradedoubler’s privacy terms via the following link:  https://www.tradedoubler.com/en/privacy-policy/. 

 

27. Taboola  

27.1. We use cookies and comparable technologies from Taboola Inc. (USA) on our website to display interest-based advertising.  

27.2. To this end, Taboola Inc. works with its other partners on whose websites’ advertisements are then displayed. We use cookies from Taboola Inc. on our website for the purposes of conversion measurement and retargeting. This ensures that our advertisements are displayed as precisely as possible, and allows us to receive feedback on the success of our adverts.  

 

28. Facebook Pixel  

28.1. We use Facebook Pixel on our website, a business tool from Facebook, Inc.  

28.2. Facebook Pixel is a JavaScript code excerpt that enables us to track the activities of visitors on our website. This tracking is called conversion tracking, and for this purpose, Facebook Pixel collects and processes the following information (so-called “event data”):  

28.2.1. Information about the actions and activities of visitors to our website, such as searching for and viewing a product or purchasing a product;  

28.2.2. Specific pixel information such as the pixel ID and the Facebook cookie; 

28.2.3. Information on buttons that were clicked on by visitors to the website;  

28.2.4. Information contained in the HTTP header, such as IP addresses, information about the web browser, the location of the page and the referrer;  

28.2.5. Information on the status of the deactivation/ restriction of ad tracking.  

28.3. In part, this event data consists of information stored on the device you are using. In addition, Facebook Pixel also uses cookies, which store information on the device you are using. Such storage of information by Facebook Pixel or access to information that is already stored on your device only takes place with your prior consent.  

28.4. Tracked conversions appear in the dashboard of our Facebook Ad Manager and Facebook Analytics. We can use the tracked conversions there to measure the effectiveness of our ads, to set custom audiences for targeting ads, for dynamic ad campaigns and to analyze the effectiveness of the conversion funnels on our website. The functions we use via Facebook Pixel are set out in more detail below.  

Processing of event data for advertising purposes  

28.5. The event data collected via Facebook Pixel is used to target our advertisements and to improve the delivery of advertisements, to personalize functions and content, and to improve and secure Facebook products.  

28.6. For this purpose, event data is collected from our website using Facebook Pixel and transmitted to Facebook Ireland. This only takes place if you have provided your prior consent.  

28.7. Such collection and transmission of event data is carried out by us and Facebook Ireland with joint responsibility. 

28.8. You may access the agreement between us and Facebook Ireland via https://www.facebook.com/legal/controller_addendum  

28.9. Facebook Ireland is solely responsible for any subsequent processing of the transmitted event data and for more information on how Facebook Ireland processes personal data, including the legal basis based upon which Facebook Ireland operates and how you may exercise your rights against Facebook Ireland, please see Facebook Ireland's privacy terms at: https://www.facebook.com/about/privacy.  

Processing of event data for analytical purposes  

28.10. We have also commissioned Facebook Ireland to prepare reports on the impact of our advertising campaigns and other online content based on the event data collected via Facebook Pixel (campaign reports) and to generate analyses and insights into users and their use of our website, products and services (analyses). For this purpose, we transmit personal data contained in the event data to Facebook Ireland which is then processed by Facebook Ireland (as our processor) in order to provide us with campaign reports and analyses.  

28.11. Please note, in the case of all of Facebook’s services, we cannot rule out the transmission of data to Facebook Inc. in the USA where permitted by law. Please contact the Data Privacy Manager for further information on the mechanisms that may permit the transfer of data to third countries, and for further information on Facebook’s own privacy terms, please visit their data protection statements at https://www.facebook.com/about/privacy.  

 

29. LinkedIn Marketing Solutions  

29.1. We use the services of LinkedIn Marketing Solutions from LinkedIn Inc. In particular, we use the LinkedIn Insight Tag which is integrated on our website, and triggered by LinkedIn when you visit our website and saves a cookie on your device. This enables us to carry out the various functions described below:  

Function: Conversion Tracking  

29.2. LinkedIn Conversion Tracking is an analysis function supported by the LinkedIn Insight Tag which collects data on visits to our website, including the URL, referrer URL, IP address, device and browser properties (user agent) and time stamp.  

29.3. The IP addresses are shortened or (if used to reach members across devices) hashed. LinkedIn does not provide us with any personally identifiable information, it only provides reports  (which do not identify you) about the website target audience and ad performance. In this way we can record the effectiveness of LinkedIn’s advertisements for statistical and market research purposes.  

Function: Target Group Advertising  

29.4. We also use the “Matched Audiences” service to target our advertising campaigns to specific target groups. Through LinkedIn Matched Audiences and associated data integrations, we can target advertising to specific target groups on the basis of data that we make available to LinkedIn. This processing takes place for the purpose of marketing our offers via targeted advertising. 

29.5. Further information on LinkedIn Marketing Solutions’ processing activities, the technologies used, and the storage periods of data may be found in the settings of our consent management tool.  

 

VI. Data Processing via Social Media  

30. General  

30.1. The Company employs social media to encourage the sharing of information on our business and services and holds accounts on several social media platforms including:  

30.1.1. Facebook;  

30.1.2. Instagram;  

30.1.3. Twitter;  

30.1.4. LinkedIn;  

30.1.5. Xing; and  

30.1.6. YouTube.  

30.2. When visiting or interacting with profiles on social media platforms, your personal data may be processed. The information associated with your social media profiles is regularly classified as personal data. This also includes messages and statements made using such profiles. In addition, certain technical information is often automatically collected during your visit to social media profiles which may also be classified as personal data in certain circumstances.  

 

31. Facebook and Instagram  

31.1. When visiting our Facebook or Instagram pages, through which we present our Company or individual products, certain information about you is processed. Facebook, Inc. is solely responsible for its processing of your personal data in this way.  

31.2. Further information on the processing of personal data by Facebook may be found at https://www.facebook.com/privacy/explanation. In particular, Facebook offers the option of objecting to certain data processing activities and the relevant information and opt-out options may be found in their data policy.  

31.3. Facebook also provides us with statistics and insights for our Facebook and Instagram pages in an anonymized form, by means of which we obtain information about the types of actions that people take on our page (so-called "page insights"). These page insights are created based on certain information about people who have visited our site.  

31.4. Processing of personal data for this purpose is carried out by Facebook and us with joint responsibility. The processing of such data serves our legitimate interests in evaluating the types of actions taken on our site and improving our site based on this knowledge. We cannot assign the information obtained via these page insights to individual Facebook profiles that interact with our Facebook page.  

31.5. As set out above, we have reached an agreement with Facebook about our joint processing obligations. Please find more detail on this and Facebook’s use of data generally here:  https://www.facebook.com/privacy/explanation.  

 

32. LinkedIn  

32.1. The LinkedIn, Inc. is solely responsible for the processing of personal data when visiting our LinkedIn page. Further information on the processing of personal data by LinkedIn is available at  https://www.linkedin.com/legal/privacy-policy.  

32.2. LinkedIn also processes personal data of website users who follow, visit or otherwise deal with the Company’s LinkedIn page in order to provide us with statistics and insights in an anonymous form. This gives us information about the types of actions that people take on our site (so-called “page insights”).  

32.3. In particular, LinkedIn processes the data that you have already made available to LinkedIn on your profile such as data on your functions, country, industry, seniority, company size and employment status. LinkedIn will also process information about how you interact with our LinkedIn company page (e.g. whether you are a follower of our LinkedIn company page). LinkedIn does not forward any personal data about you as part of its page insights. We only have access to the aggregated data forming the page insights themselves.  

32.4. It is also not possible for us to draw conclusions about individual members from the information on the page insights. The processing of personal data for this purpose is carried out by LinkedIn and us with joint responsibility. The processing of such data serves our legitimate interests in evaluating the types of actions taken on our LinkedIn company page and to improve our company page on the basis of this knowledge.  

32.5. We have reached an agreement with LinkedIn about our joint processing obligations in which the distribution of data protection obligations between us and LinkedIn is specified.  

 

33. Twitter  

33.1. Twitter Inc. (USA) is solely responsible for the processing of personal data when visiting our Twitter profile.  

33.2. Further information on the processing of personal data by Twitter Inc. is available at https://twitter.com/en/privacy.  

 

34. YouTube  

34.1. Google LLC is solely responsible for the processing of personal data when visiting our YouTube channel. 

34.2. Further information on the processing of personal data by YouTube or Google Ireland Limited may be found at https://policies.google.com/privacy.  

 

35. Comments and Direct Messages  

35.1. We also process information made available to us directly by you via our company pages on our various social media platforms. This information may include your username, contact details or a message to us.  

35.2. Generally, we process this data on the basis of our legitimate interests in establishing contact with enquiring persons. However, we may also process this data on the basis of entering into a contract with you and further processing may take place if you have given us your consent or if this is otherwise necessary to comply with a legal obligation.  

 

VII. Additional Data Processing  

36. Data of Customers and Interested Parties  

36.1. Please note that if you contact us directly as a customer or as an interested party, we will process your data with a view to entering into a contract with you or as otherwise permitted by law.  

36.2. This regularly includes the processing of personal master data, as well as contract and payment data provided to us, and contact and communication data for our commercial customers and business partners.  

36.3. We process this data for the purpose of processing your contract, except where you have placed an order on behalf of your company, where we will process your data on the basis of our legitimate interests in performing our contract with your company.  

36.4. We may also process data of customers and interested parties for evaluation and marketing purposes as a legitimate interest of our business.  

 

37. Email Marketing  

37.1. You will receive marketing communications from us if you have requested information from us, purchased services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.  

37.2. We may use your personal information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services or products may be relevant for you. 

37.3. You can ask us to stop sending you marketing messages at any time by following the ‘unsubscribe’ links on any marketing message sent to you or by contacting us at any time. Where you opt out of receiving marketing messages, we may still process your personal data.  

 

38. Job Applications  

38.1. Should you apply to work for our company, we will only process your application data for the purpose of processing your application and for purposes related to your interest in our current or future employment vacancies.  

38.2. Your application will only be processed and acknowledged by the relevant contact persons within our Company. All employees entrusted with data processing shall be obliged to maintain the confidentiality of your data. If we are unable to offer you employment, we will keep the data you provided for up to six months following a possible rejection for the purpose of answering questions in connection with your application and rejection. This does not apply if statutor provisions prevent a deletion, if further storage is necessary for the purpose of providing evidence or if you have expressly consented to a longer retention period.  

38.3. We process this data for the purpose of considering entering into an employment contract with you or otherwise in the legitimate interests of the Company. If we keep your application data for more than six months, and you have given us your express consent to do so, we would like to point out that this consent may be freely revoked at any time. Such a revocation does not affect the legality of any processing of data before withdrawing your consent.