Real estate promotional items, swag, and giveaway ideas
Real estate promotional items as swag items
Real estate promotional items help companies in the industry increase brand visibility and leave a lasting impression on clients. Companies typically brand these items with their logo and contact information. In turn, the products serve as useful tools that recipients can use in their daily lives. Real estate promotional items come in a wide variety to suit different marketing strategies.
Examples of impactful real estate items
Real estate marketing gifts make sense for companies as they provide a physical and lasting reminder of the brand. Which leads to increased recognition and long-term client loyalty. Some of the most common products used at open houses include:
- Cotton bags
- Keychains
- Anything shaped as a house
- Homeware or other kitchen items
- Gift totes
- Coasters
- Pens and pencils
- Magnets
- Notebooks and notepads
Pens are practical and affordable, making them a staple giveaway item. Recipients can use these pens for everyday tasks, and each time they do, they'll be reminded of the company that provided it.
Keychains are useful around the house and serve as constant reminders of a real estate agent or company. These are small real estate marketing gifts that can be left at open houses or even handed out in goodie bags.
Real estate promotional giveaway locations
Real estate promotional items can be handed out at various events and locations.
Real estate trade shows and industry conferences are excellent opportunities to distribute these items to potential clients and industry professionals.
Open houses are another great venue to provide promotional items to visitors. People can take these goodies home and keep them in mind when looking to buy or sell property.
Companies can also include these items in direct mail campaigns or offer them as incentives for referrals or online reviews. Both events are great for giving out products to your target audience. Your target audience is probably interested in the topic, products, or services being offered.
Advantages of promotional items
Companies benefit from investing in real estate promotional items as they offer a physical and durable method to advertise their brand. Unlike digital advertisements, promotional items have a physical presence and are more likely to be kept by recipients. They serve as a constant reminder of the company and can lead to increased brand recognition and client loyalty.
One example is giving promotional pens with your logo to clients when they sign papers. This can be a special real estate marketing gift that they can keep. It can serve as a nice keepsake for them, while also serving a purpose.
These items can generate excitement when people share or discuss them. This can help the company reach a larger audience through word-of-mouth marketing. Because you'll give these products in person, it's an opportunity to personally connect with clients or customers.
Cost of these branded corporate gifts
The cost of real estate promotional items can vary depending on the type of item, quantity ordered, and customization options. Generally, these items are available at different price points to suit different budgets. There are different ways to consider your price points.
Bulk order - Low-cost options like pens, keychains, and magnets can be purchased at reasonable prices in bulk. The more items you buy, the cheaper the price per unit is.
Small quantities - High-quality items such as water bottles or power banks may cost more per unit but offer a higher perceived value. Since these have a low minimum order, you can keep the overall cost down.
Are real estate items worth the money?
It's important for companies to consider their marketing goals and budget when selecting promotional items. They do so to ensure they strike the right balance between cost and impact. There are also many products that can be ordered in small quantities for when you have an exclusive client list. Since many of these items are practical, the overall impressions are much higher and other, non-traditional items.