Why You Should Take Your Business Branding More Seriously!

Starting a new business can be difficult. Or branding your current company can be tough too. You might have a limited marketing budget to get your name out there. In order to maximize your budget and your return on investment, it makes sense to use promotional products and company swag. All across the US, promotional products rank as the number one preferred means of marketing compared to all other forms of advertising. According to a study conducted by PPAI, 73% of people are more likely to purchase something from a business where they received and kept a promotional product.

Emotional Connection through Promotional Products

When it comes to branding your product, whether you work at a small business or corporate company, you should be more concise in your branding approach. Good consistent branding speaks volumes. Consistency is key because it makes sure your customer is aware of your presence. Luckily with our online store we make this possible. When consumers start to recognize your brand, they will begin to anticipate the actions your brand will take. 83% of recipients feel a strengthened connection to the brand that hands out a promotional product.

Once this connection is made, they can start connecting with your brand on an emotional level. An emotional connection can lead to them feeling like they personally know your business. They will be proud to use your product or service. One of the greatest examples of this is of course Apple. If you have an iPhone, MacBook or any other Apple products, why do we as consumers save the box after we take out our new exciting hardware? We will most likely never need the box again, but we hold on to this packaging. For many, it is because it is beautifully constructed and we are proud of achieving this product and owning a piece of an iconic tech brand. Consumers that feel connected to you and your mission are more likely to be loyal to your business and be a repeat customer.

Strong Brand Identity through Consistency

Brand consistency allows businesses to mold that perception into a clear and concise message that is positive. It helps to build a strong brand identity that can be associated with these feelings. Creating a consistent brand might seem like an easy task, but it can be difficult to make happen. A lack of consistency means that every consumer will have a different perception of your brand. It could lead to confusion and frustration. Consumers form opinions about brands every time they interact with them. If your brand’s messaging is inconsistent, your business will come across as inauthentic.

This is where corporate swag comes in. Choose from a multitude of products that fit your business needs. Through this, you can keep these products consistent with your logo and same color palette. As promotional branding experts, we understand the importance of consistency. When ordering with us, we will make sure that any custom promotional merchandise you need can be made with top quality materials and brand presence consistency.

Business Brand Building through Social Media Channels

What is better than free marketing? Not to mention, a platform that can reach thousands, if not hundreds of thousands of people all at once. With almost everyone owning a smartphone today and engaging on social media channels, it can make branding a bit easier. If a consumer likes your product or service, they will most likely want to share your product. For this reason, you want to make sure that your product or service is easily recognizable. Word of mouth is the highest conversion turning marketing you can receive. Consumers are more likely to follow through on a product or service referred to them by a friend or family member. It is vital to be the most recognizable you can be with consistency of course for this reason alone today in our digital world.

Quality vs. Quantity

In today’s world, a lot of people are concerned with the quality of the product they receive. 59% of people agree that the quality of the item is more important than the quantity of items received. This means, people will be happier with a product that lasts longer. Many people would prefer a product they can use over and over. This means, when choosing a product, you should consider the material. Products made from metal, cotton, canvas, glass or even recycled materials can last longer.

For some of our popular categories, 61% of consumers would keep and wear their apparel for two years or longer. That is a lot of people who might come in contact with your brand or logo, 7,856 impressions to be exact! For drinkware, people are 63% likely to keep the product for at least one year or longer. That is a lot of coffee! Plus, the more your target audience uses their mug, this mug can generate more than 3,162 impressions in its lifetime. Even something like a trusted promotional pen, 52% of recipients would keep this type of pen for at least one year. A pen like this can generate more than 2,436 impressions for your company when handed out at a trade show or something similar.

Sustainable Promotional Products are a Hit

That leads us into the idea that eco-friendly promotional products are on the rise. 46% of consumers would like to receive an eco-friendly product from a company. Not only can you do something environmentally friendly, but you can expect to get more brand awareness when people use your product for longer. Make a lasting impression with some of our popular products made from sustainable materials.

Even More Quick Promotional Item Facts

Here are some bite-sized facts that might surprise you about branded promotional products!

• 54% of recipients would feel more favorable about a company that chooses promotional products made in the USA
• 61% of people agree that they would look up the product or service of a company once they receive a promotional gift
• 66% of people would like to receive a piece of corporate merchandise from a brand they know and like
• Drinkware is most influential in the Southeast, Midwest and Pacific
• 62% of people feel appreciated by an employee when given a promotional gift
• Polo shirts make the biggest impact in the Southeast an the Southwest

In conclusion, if you want to make your brand recognizable and trusted, allbranded is the company to make it happen. Our business model is a B2B marketplace for promotional products that provides an online solution to custom-printed merchandising to all companies that want to brand themselves for their customers, employees or partners in the U.S. We strive to create memorable brands, inspire engagement, happiness and to empower the people. For any questions or business inquiries, be sure to contact us today!

Statistics were gathered from The Advertising Specialty Institute and Promotional Products Association International.