Discover & Harness the Power of Red in Marketing

Passion, danger, warmth – the color red likes to be colorful which can often be a difficult predicament for marketers. Nevertheless, the color offers a lot of potential. When used in the right context, the color red excels with an outstanding advertising effect.

The color red is very emotional

We already know that color plays a crucial role in effective and overall marketing. For this reason, red is used very often in advertising and from a variety of companies. This is not only because red is a very popular color among people but also because red is conspicuous and dominant. When used correctly, red directs the consumer's attention to the desired spot, text or design on the print. Red is a very emotional color. It is associated with passion along with anger and danger. The color even goes so far that red has been shown to have a physical effect on the body. Rising blood pressure, high respiratory rate, and increased metabolism are some of the effects the color red has on humans.

Associations with the color red

The color red does not lack positive or negative associations. Red is the color of love and passion, warmth, trust and security. We associate red with positive excitement, joy and even power. The more negative associations are anger, violence, fire and danger. Red has a very strong signal effect since it is such a bold color. We know this from traffic signs, typically warnings and stop signs. Generally, red stands for "warning" and "caution." Despite this, don't rule out the color red for your brand presentation because of the negative attachments. Sometimes it is precisely these negative associations that sell a product. It is important to remember with this very dynamic color that you should pay attention to the amount of red you use for your company as it can quickly become aggressive and irritating to the eyes.

Advertise conspicuously with red!

When used in the corporate design, red has a high recognition value. The color is highly emotionally charged and draws the viewer's attention. The promising advertising effect can only be achieved through selective use. Use the bright color for the design of your promotional items, for example. Red attracts attention and is remembered long after the initial event. In combination with a promotional item that is useful for the target group, you can do effective marketing in the simplest way. In our allbranded online shop, you can find a large selection of red promotional items, including some of the most popular cups, umbrellas, apparel and more. If you prefer a subtle use of the color red, simply choose a neutral promotional item and place red lettering or a red design on the front for the slight pop of color. Color perception is something very subjective and therefore it is not possible to make generally valid statements as to which color is suitable for which target group. Nevertheless, the following generally applies, with a strong red you win over impulsive buyers since the color is so eye-catching. Take the retail giant Target as an example. With the color red, Target stands for low prices and bargain offers in a positive sense. The sleek and modern design also helps to make this brand stand out as classic, high-quality and reputable.

Red: one color, many facets

Much like most things in the world, red has many facets. Companies like to boost sales with classic red through the use of discounts and other various sales campaigns, for example. Bright red is just as popular as an accent color when used with black or white. Since the color red quickly appears aggressive in too large a quantity, a subtle use in selected places is a very good solution to draw the viewer's attention to the brand or the product. This applies to the design of websites, products and advertising not only in terms of a company’s brand or logo. Bright red inspires excitement in the right context. One of the best practices and examples is Coca Cola. The soda manufacturer's campaigns are full of the joy of life, exciting and familiarity all at the same time. Coca Cola conveys social values and a strong connection to friends and family. If you put the color red in the right context, it will evoke positive feelings even if you use it more often and these types of positive emotions are good for your brand. Also, pay attention to your industry. Do you work in the medical field like dental offices or in the healthcare industry? The use of red is also recommended in this case. Dark red, some example colors include burgundy or maroon, is more subtle and less noticeable than a pure red. Companies and brands use dark red for an elegant and sophisticated look. Dark red is best combined with black or white to balance out the intense color. Other red facets are optimistic pink and cheerful pink. The color pink is soft, playful and childlike, making it a great color to target creatives. If pink is used frequently and strongly, the color is also an excellent signal color. Other warm colors that are often used in combination with red are yellow and orange.

Color helps to achieve your goals

The advertising effect of colors has been proven in many studies. It even has its own study and name, color psychology. So when choosing your advertising product or when printing your logo, think about the advertising effect of the color red. Sweets look particularly good in red – after all, the color is appetizing. Red chocolate hearts for Valentine's Day inspire your customers just as much as dark red promotional items for employee Christmas gifts. Also design advertising classics such as lanyards, bags and ballpoint pens in bright red or elegant wine red. As an eye-catching advertising product, these promotional items generate a lot of visual contact. Red stands for innovation and technology. As you can see in our allbranded online shop you will find numerous red promotional items for a wide variety of events and audiences. Does your corporate design contain red elements? Perfect! Then use red when selecting and designing your promotional item. This is how you connect the advertising material with your company in the best possible way. Customer retention and acquisition is made easy with allbranded.