Promote Customer Retention with Company Swag

Companies and businesses fluctuate all the time, with some months of growth and some months that plateau or even dip slightly. There isn’t anything wrong with that, but we have some ideas of how you can continue to create the best brand you can, including ways to increase your customer retention and loyalty. By following our guide of how to research, shop, and ultimately use promotional items in your marketing strategy, you can start to work towards your company goals.

Customer Retention Examples - A How To Guide

In order to avoid losing customers, you will want to consider some of these things. While not all of these tips might work for your specific brand or business, we hope you can use our tips and tricks as a starting point or a way to brainstorm some specific ideas that can set your company apart from the rest.

Create a memorable experience

Whenever you have a customer, that is a chance for you to create a memorable and maybe even a personalized experience for them. This is one way that promotional marketing tools can come in handy. If you want to make the customer remember your brand while also making them feel good about their shopping experience, you can add some company swag to their order. This added touch will show the customer how much you appreciate their business and you hope to see them again in the future. For example, if you sell artisanal coffee, maybe you could hand out a free branded drinkware or specifically, a branded mug, as a free gift with purchase. With this extra business merch product, they will remember your brand long after they finish drinking their coffee.

Elicit positive feelings with experiences

Create a sentimental moment with your clients, customers or partners by handing out some custom-printed promotional gifts, like the classic promotional pens. Much like creating a memorable moment, you specifically want to create a moment with your customers that will release the serotonin in their brain and make them happy. Whether you choose a product that feels classic or vintage, you can spark some special moments and connections with your customers and clients.

Build trust with your customers

If you want to increase your customer loyalty, then your retention strategy should include building trust and a personal relationship with each and every customer. In a world with a lot of online shopping and online experiences overall, it is important to build trust with your clients and customers. It is also good to build some transparency to help grow that trust as well. Keep your customers, clients and shoppers coming back to you by using business merch to build a relationship, and overall trust, with them. However, mistakes can happen. If you need to issue an apology, then you should consider sending out sorry boxes that include promotional goodies, like promotional notebooks.

Company Swag & Promotional Products - A Walkthrough

Now that we discussed some of the strategies you can use to increase your customer retention and loyalty, we have created another guide for you. This walkthrough will explain how you can take the strategies from above and apply them to your business and marketing strategy in the form of custom-branded gifts and other promotional items. Here we will describe and list a few criteria of what a successful promotional item should look like and how would this piece of company swag fit those requirements.

• Price-quality ratio - Look for products that are a reasonable price, but are also of good enough quality to hand out to your clients.
• High-quality - You want to make sure that the products you are handing out will note break easily or make your customers think you are cheap.
• Reference to your company - Is this awesome company swag product something that will make customers think of you? For example, if your brand promotes healthy cooking, it might not make sense to hand out custom-branded laptop backpacks. You would want to hand out branded kitchenware so your customers will get a better feel for your business.
• Practicality - You can gain more brand recognition and awareness if you choose a product that can be used for multiple purposes. Promotional bags can be used by your customers to carry their groceries or purchases, but it could also be used as a gym bag or a bag for travel.
• Eco-friendly products - Promote your company, brand or business as a sustainable one. Consider ordering some products from our line of eco-friendly products to reduce your impact on the environment.

If you found this topic particularly interesting, or if you would like to see even more of the factors, you can dig deeper about this topic in our blog. We conducted an allbranded case study for all things promotional products to help break down the most important features, factors and achievements that promo items can have.

I hope you enjoyed reading this and hopefully, you even learned something new! Please come back next time, as this is part of a series we are running. We want to create an essential and applicable way of sharing our expertise with our customers.

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