Celebrate Pride Month as a Company

Pride Month symbolizes more diversity and acceptance

June will be rainbow filled, the colors will shine everywhere you look! Pride events, parades and demonstrations will be filled with people as we are allowed once again to take to the streets for the rights of LGBTQI+ community here in the United States and around the whole world. Many celebrate love, but the main thing is to educate and stand up for equality. The rainbow flag is the attributed symbol of Pride and the community behind it. We see the flag quite often through June and before, but business and many communities can continue to show their support well after Pride month is over. Maybe that will also help people stop looking the other way when people from the LGBTQI+ community are being discriminated against. If you want to reach further than a flag your brand can add your logo to our many pride themed promotional swag items. These are perfect to give out during parades and throughout pride month to showcase your brand's ideals by offering a lasting impression to your audience that will remain with them long after the month is over.

What Businesses can do during Pride Month

Businesses organizations and brands should use Pride Month to draw attention to the added value of a colorful accepting society. LGBTQI+ people are still excluded, discriminated against and hostile to this day. Even in the day to day office life, it can be continuously seen and felt. Diversity is an enormous added value that every company can do for itself. As a strong business in America and for the fight of equal ideals every company should denounce hate and exclusion within their workspace and promote positivity and acceptance of all. Many brands and organizations present their own logo in rainbow colors every year for Pride Month, run heavy pride positive marketing pieces or publish social media posts on the topic. Unfortunately, for some, this is more publicity than an authentic commitment to diversity. So what additional measures can companies take to make the world a better place?

Ways Your Brand Can Show Support During Pride Month and After

listed below are a few ways brands can make an impact in other ways well after Pride Month is over

• Promote diversity in your company: Is your company a safe space? What role does diversity play in your team? How can you promote diversity in your own company? Do you hire LGBTQI+ applicants and treat them the same as everyone else? Regularly review your anti-discrimination policies and invest in training. Professional support to make your company a safe place for everyone is available with diversity training and diversity officers
• Organize pride themed team building opportunities: team events always work, no matter what the occasion! "Lunch & Learns" are ideal for working on special topics together. Invite experts to educate about the issues facing the LGBTQI+ community, shed light on the history of Pride Month and raise awareness of language. Maybe someone on your team can even share their own experiences as a victim, ally, or observer. In a discussion round, the points of view of the entire team can be expressed and tolerance can be strengthened in a targeted manner.
• Blast a Pride Playlist at the office: Jam out with all your coworkers! Everyone loves connecting through music. Create a Pride playlist featuring songs by well-known LGBTQI+ artists. Share these playlists and celebrate together the diversity and tolerance that will hopefully one day be taken for granted. I bet you didn't know some of your favorite artist are within the LGBTQI+ community
• Team participation in parades and live events: Pride parades take place in June across the whole country, especially in larger cities like Miami where our US headquarters is located. Streets will be closed off so that parade floats, dancers, musicians and everyone who is willing to party can parade through the cities celebrating this wonderful event of love. Even if you are not part of the LGBTQI+ community, everyone is welcomed to campaign for equality and we hope you do so. The dress code is: dazzling costumes and rainbow flags in all forms! As a team your company can attend events as a brand and showcase your acceptance and education on Pride. Definitely consider designing colorful accessories that you can simply have printed with your company logo and shine at the next Pride Event.

Keep Celebrating Even After Pride Month Ends

Everything included on this list is something that you can do every single month of the year! Pride Month is about love, acceptance and being proud of who you are. So whether it’s at a pride parade or showing your support with your business platform, you can celebrate and support the LGBTQI+ community every single day.