How to Order Promotional Products Online - A Guide

Promotional Product Ordering Process

You have a business strategy for keeping clients and customers. You also know what a good promotional product is. Now, let's go over how to place an order for essential marketing tools – promotional gifts.

Our online shop makes it easy to create items that fit short or long-term marketing strategies and is something people love. Once you have a promo product in mind, make sure you consider these things before placing your order.

1. Production Time

This is important, especially if you are on a tight schedule. Should that be the case, consider choosing rush products. These promo items only have a 48 hour production time.

If you are not worried about getting your products quickly, you can choose the standard production time of 4 - 6 business days.

Please note that whichever you choose, it could have an impact on your overall total cost and shipping.

2. Color

Some products have only one or two color options. However, other items come in many different colors. One example is promotional bags, as many times, there are various colors for you to choose from.

You will see the color options listed in Step 2. When clicking on the different colors, the product images change colors too. This is helpful when deciding which color is right for you and your brand.

If you see a circle with an X, that means the color is currently not available. We constantly update and restock our products, so check back often.

3. Size

This is mostly important when you choose promotional apparel items. Things like promotional hats will generally be one size fits all.

For other articles, we have many size options available on our site. The sizes can vary by product and style. We offer a wide range of sizes from XS to 5XL.

4. Branding Option

Since you are ordering promotional items, it makes sense that you would like your brand’s or company’s design on full display. This is where the branding option comes into play. Various printing options are available, but it depends on the specific product. Be sure to check your item for which branding method is available to print your logo.

Laser engraving - One popular option is laser engraving. This works best for for anything metal, like keychains.

Digital printing - For flat surfaces, you can often choose color digital print transfers like on branded blankets.

Embroidery - You generally find embroidery on products made from fabric. This means apparel and laptop backpacks are common examples.

Pad printing - Curved products generally have the option for color pad printing, like gadgets, mugs, headphones, and more.

Screen printing - Color screen printing for the ever popular branded drinkware.

To see more branding options or learn about our printing types, visit our artwork tips section.

5. Position

Once you have chosen your branding option from above, you will need to select where your custom logo or design will be printed. Many times there are options for printing on the front or back of the product. With things like branded lip balm, there are options to have a label wrap around the whole product with your company's logo.

6. Printing Area

The printing area lets you choose where to print your logo and how large it will be. You will frequently see positions available on the front, on the back, or on the front and back for totes or mugs. However, the printing area is specific for each product. For promotional t-shirts or polos, you will often see the option for printing on the sleeves or on the chest of the shirt.

7. Quantity

For the final step, you select how many products you would like to order. If you know you will be handing out items to potential customers at trade shows, then consider bulk ordering. The more you order, the more budget friendly the product is per unit.

Pay attention to the minimum order amount for your product as it can vary based on what type of branding you choose. If you are on a tight budget, you can check out our small quantity promotional items. These items have a low minimum amount, so you can order in smaller batches

8. Special Production

Did you go through all this research to not find exactly what you would like? If that is the case, we do have the option for special production on your products. Read about how the potential special production possibilities or contact our expert team for more information.

Documents Needed When Ordering Online Promotional Items

One of the most important things you need when ordering custom promotional products online is your company logo or artwork. Branding your new company swag products is difficult without having your logo to actually imprint on your products.

Our shop conveniently allows you to upload your logo at checkout. We want you to love your product, which is why we send you a free print preview within 12 hours of uploading your logo. Before we print your products, we get your confirmation to ensure your logo looks exactly how you want. After you give your final approval, we start producing your promotional items.

For consistent branding and corporate identity, it makes sense for you to print based on your brand guidelines. When uploading your company logo, you will need to enter your desired Pantone Color.

If you are unsure of what color you would like, check out the Pantone Color Finder for assistance. To find the correct color, you should know the color name, the HEX code, the RGB or the CMYK. That way, you can add that color ID into the Pantone Color Finder to choose the correct color for your brand identity.

For non-profit organizations and tax exempt cases, be sure to also have your tax certification ready to go.

We created this guide to share our knowledge and expertise with you. We are passionate about promotional products, but even more importantly, we value you! We want to make your online ordering experience as smooth as possible. If you have any questions, please do not hesitate to contact us, we are happy to help!